Editorial

On the 11th, 12th and 13th October 2011, Paris will host the world’s first international forum of purple economy.
The event will welcome representatives of world cultures, launching an inclusive international debate on purple economy, in the six official languages of the United Nations.

‘Purple economy’ is far more than laying claim to a new term. It is about looking beyond the economic value of cultural outputs to encompass the cultural dimension of any asset or service.

Purple economy is part of a wider ethical approach. It contributes to a richer and more diverse cultural environment. Such wealth and diversity are decidedly drivers for progress.

This represents indeed an economic sunrise sector to explore.

Jean Musitelli

President of diversum

NEWS

The purple economy, a new alliance between culture and the economy

"At the start of the 21st century, the world is moving faster and more powerfully than expected, as history gathers new pace. The old structures are starting to show new cracks, while former balances are being upset as a result of the joint effect of geo-political, demographic and technological changes, as well as peoples' constantly-resurfacing aspirations towards liberty and well-being."