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المنتدى الإفريقي الأول للاقتصاد البنفسجي

1er Forum africain de l'économie mauve

1° Fórum africano da economia púrpura



“Climate threats, cultural responses”

Under the High Patronage

of His Majesty

King Mohammed VI

(AR) العربية




1er Forum africain de l'économie mauve

المنتدى الإفريقي الأول للاقتصاد البنفسج

1° Fórum africano da economia púrpura

“Climate threats, cultural responses”

4/5 November 2016

La Mamounia


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Friday 4 November 2016

03:00 pm – 03:30 pm    Opening

03:30 pm – 04:30 pm    “Education and empowerment”

What cultural skill sets will be needed to assist the technical and scientific domains?

Is it possible to adapt initial training but also lifelong learning?
What role(s) can companies play in this educational process and this transformation of attitudes and practices? Only culture can awaken our consciences and develop a sense of responsability.


04:30 pm – 05:00 pm    Break

05:00 pm – 06:00 pm    “Collaborative consumption in the era of networks”

From housing to leisure and from food to information, every consumer chain needs to be adapted to reduce the effects of climate change.
What new solutions does digital technology have to offer in response to this challenge? How is it changing the very core of our consumer culture? Is it all about new opportunities, or also about potential threats?

Saturday 5 November 2016

10:30 am – 11:00 am     Opening

11:00 am – 12:30 am     “Urbanity, conviviality and sustainability”

Because more than half the world’s population now lives in cities and towns, those areas are
focal points for today’s key issues. The cultural footprint is also stronger there.
How can we make the cultural aspect work for us? How can that dimension help to facilitate our ecological transition? What is the winning combination to unite nature, culture and society?

12:30 am – 02:00 pm     Cocktail lunch

02:00 pm – 03:30 pm     “Markets of experience”

Tourism, lifestyle, fashion, sport, wellness and more: are markets of experience compatible with social justice and the ecological transition? If so, how might they be complementary?
Are aesthetics the future of ecology?
How might markets of experience develop in a world with demographic growth and limited resources?

03:30 pm – 04:00 pm     Break

04:00 pm – 05:00 pm     “Time management and quality of life”

Between longer life expectancies, shorter distances and automation, how can we reconcile organizational performance with our experience of time?
Does technology always improve the quality of time as we experience it? Can new solutions be drawn from African and Eastern cultures? Will the ecological revolution also be a life enhancing one?

05:00 pm – 05:30 pm     Closing

05:30 pm – 07:00 pm     Cocktail reception

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