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Objectives of the international conference:

> To bring together 100 participants from around the world plus several hundred people from the GCC countries
> With top-level speakers: Nobel laureates in economics or literature, philosophers, business leaders, artists, and more
> With broadcasts of the conferences

Expected audience: members of the media, leaders and business executives, representatives of economic and cultural institutions, and so on


Strategic impact

> Event with global exposure
> Innovative concept supported by major international institutions (UNESCO, OECD, the European Commission and the European Parliament, the International Organisation of La Francophonie, the Ibero-American General Secretariat...)
> All economic sectors included
> Widespread support and buy-in


An abundant source of growth

> The purple economy is a concept that recognizes the culturalization of goods and services as a strong driver of growth
> The Forum will provide an unprecedented opportunity to exchange ideas and experiences relating to the culturalization of the economy. It will also offer a new vision of 21st-century markets and their opportunities


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